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Choosing between a HubSpot Partner and an SEO-specific agency

3 mins read

Choosing between a HubSpot Partner and an SEO-specific agency


Implementing SEO tactics into your marketing strategy is fundamental to boosting online visibility and driving traffic to your website. SEO is a more technical process, so marketing managers are often faced with the question of who to outsource this task to: a HubSpot partner or an SEO-specific agency.

Fear not, this article highlights the benefits of both to help you make the right decision for your business.

Want to skip ahead to a specific part of this article, here's what's coming up:


Why you need SEO

SEO, or Search Engine Optimisation, is vital for businesses wanting to be seen digitally. It boosts visibility and drives traffic by improving website rankings in search engine results pages (SERPs), attracting more organic visitors.

It also enhances user experience by optimising site structure, navigation and content quality, making it easier for users to find what they need.

SEO builds credibility and trust by positioning your brand as an authority in your industry, increasing trust among potential customers. SEO also enables businesses to target specific keywords and phrases, attracting qualified leads who are actively seeking their products or services.

Compared to other marketing tactics like paid advertising, SEO is cost-effective in the long term and provides a competitive advantage by outranking competitors in search results. Adapting to changing search engine algorithms guarantees sustained visibility and competitiveness.

Ultimately, SEO offers long-term sustainability, driving consistent traffic and leads to businesses invested in optimising their online presence.

Not sure if you even should be investing in SEO? We've got the perfect read for you to help you decide.

What is a HubSpot partner and an SEO-specific agency?

There are always options in marketing. You can keep everything in-house and do it yourself or outsource to agencies that specialise in what you're looking for. This is no different for SEO services.


What is a HubSpot partner?

A HubSpot partner is a company that specialises in providing services related to the HubSpot platform, which offers a suite of marketing, sales and customer service tools.

These partners are certified by HubSpot and have expertise in implementing and optimising HubSpot's software to help businesses attract, engage and delight customers.

Fun fact: Avidly is an Elite HubSpot Partner and the 5x Global HubSpot Partner of the Year (2019-2024), the only HubSpot agency to achieve this feat.


What is an SEO-specific agency?

An SEO-specific agency focuses exclusively on SEO services. These agencies specialise entirely in improving a website's visibility in SERPs by optimising various elements such as keywords, content, meta tags and backlinks.

They often offer keyword research, on-page optimisation, link building and SEO auditing services to help businesses rank higher in search engine rankings and drive organic traffic to their websites.


The benefits of both

Businesses must weigh the benefits of outsourcing SEO tasks to a HubSpot partner or an SEO-specific agency when considering each option.

Both options have advantages, from automation and holistic marketing approaches with HubSpot partners to specialised SEO expertise and cost-effectiveness with SEO agencies.

Ultimately, the decision comes down to the specific needs and goals of the business, as highlighted in the benefits of each option. Let's take a look at each in more detail:


HubSpot partner

  • Comprehensive marketing solutions: HubSpot partners offer a wide range of services beyond just SEO, including inbound marketing, sales automation, CRM implementation, content creation and social media management. This comprehensive approach allows businesses to integrate various marketing efforts seamlessly for maximum impact

  • Expertise in HubSpot: Partners are certified and experienced in using the HubSpot platform, allowing them to leverage its features effectively to achieve marketing goals. They provide strategic guidance on attracting, engaging and delighting customers throughout the buyer's journey

  • Integration and automation: HubSpot's all-in-one platform enables integration and automation of marketing tasks, such as email campaigns, lead nurturing and analytics. This streamlines campaign management and improves efficiency, leading to better results and ROI

  • Holistic approach to marketing: By partnering with a HubSpot agency, businesses benefit from a holistic marketing approach that aligns with modern consumer behaviours and preferences. This includes personalised interactions, targeted messaging and data-driven strategies to drive growth and customer satisfaction.

Of course, this only scrapes the barrel of what HubSpot can do for SEO. Interested to find out more about HubSpot and how it can help SEO? We have an entire blog dedicated to this subject which you can read here.


SEO-specific agency

  • SEO expertise: SEO-specific agencies have deep expertise in search engine optimisation techniques, including keyword research, on-page optimisation, link building and technical SEO. They stay updated on search engine algorithms and industry best practices to deliver effective results

  • Improved search visibility: By optimising various elements of a website, such as content, meta tags and backlinks, SEO agencies help businesses improve their search engine rankings. Higher visibility in search results leads to increased organic traffic and exposure to potential customers

  • Targeted traffic and lead generation: SEO targets specific keywords and phrases relevant to a business's products or services. This attracts qualified leads actively searching for solutions, resulting in higher conversion rates and ROI than traditional advertising methods

  • Cost-effectiveness: While SEO requires an initial investment in time and resources, it offers long-term sustainability and cost-effectiveness. Unlike paid advertising, organic traffic generated through SEO continues to drive results over time, providing a higher return on investment in the long run.

Still want more? SEO specialists, Danielle and Hannah, sit down in an episode of the Trending Upwards podcast to discuss the which could be the better option for you. 



What's next?

Implementing SEO tactics into your marketing strategy is crucial for boosting online visibility and driving traffic to your website.

Whether you work with a HubSpot partner or an SEO-specific agency, both options offer unique benefits to help your business succeed in the digital space.

Consider your specific needs and goals when deciding which route to take, and remember that investing in SEO can lead to long-term sustainability and cost-effective results.

To learn more about how SEO can benefit your business, reach out to experts for personalised guidance or take a look at our blog catalogue here.