Hubs used:
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Marketing Hub
Professional
Facts:
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Region
Europe
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Service:
Web Services
Business Overview
TheSteelPrinters is an innovative producer of machine parts for heavy industry manufacturers. What they do differently is to produce ordinarily expensive and/or extremely intricate machine parts using 3D metal printing.
Forged from the R&D departments of two of the biggest steel manufacturers in Europe, they came to us as a new company looking to establish their brand identity and gain a foothold in the industry through inbound marketing… But, first, a new website.
Forged from the R&D departments of two of the biggest steel manufacturers in Europe, they came to us as a new company looking to establish their brand identity and gain a foothold in the industry through inbound marketing… But, first, a new website.
“The final result of our website was fantastic and the inbound campaign aligned perfectly with it.”
The Challenge
Despite the large levels investment from their parent companies and the big-ticket price of their services, TheSteelPrinters had a small in-house marketing team.
This resulted in:
This resulted in:
- A website not befitting their cutting-edge technology and large scale capability of their end-to-end 3D steel part design and production
- And the company being positioned well below the level of scale and professionalism demanded by customers
- As well as suffering from an inability to produce and publish content at the speed and scale to raise brand awareness enough to meet ambitious growth targets
The Solution
Avidly worked closely with Bjorn and his CEO to produce a website strategy that countered all of the above challenges and was in-tune with their upcoming inbound marketing campaigns ran by Avidly also.
Besides an inbound-centric page strategy, the website included content, design, and development on the HubSpot CMS.
This took the resource pressure away from Bjorn who only needed to get involved at key project touch points.
Besides an inbound-centric page strategy, the website included content, design, and development on the HubSpot CMS.
This took the resource pressure away from Bjorn who only needed to get involved at key project touch points.
The Results
Websites are such an important asset for a company and shouldn't be neglected. Since going live, TheSteelPrinters have seen some amazing results, but the most important thing is that it delivered on the key goals.
TheSteelPrinters are seeing huge benefits as a result of an improved brand identity, improved UX and by having multiple conversion points, they have a far better understandng of all of their website visitors.
TheSteelPrinters are seeing huge benefits as a result of an improved brand identity, improved UX and by having multiple conversion points, they have a far better understandng of all of their website visitors.