At the start of the investment, Metier OEC received between 100 and 300 leads a month, while over the last three months they have converted up to 500 leads per month.
Not only has inbound marketing resulted in good lead generation, it has also resulted in more relevant leads. Metier OEC has experienced that customers who read more information and stay up to date are more likely both to buy several times and to invest more.
– We see that those of our contacts who have done inbound activities, like read the blog or downloaded content, buy an average of 1,3 times. In comparison, those who have not done inbound activities buy an average of 1,08 times. In addition, 27 % of the contacts who have bought certification or courses with us in the past year have visited the blog, says Wålberg.
Also, in the winter of 2017/2018, Metier OEC conducted a brand awareness survey. The results show that the company is among the most well-known and sought-after suppliers of courses and certification in project management.
When non-users of Metier OEC were asked which suppliers of courses and certification in project management they knew of, 69 % of the respondents answered Metier OEC, while the two closest competitors received 45 %.
To the question «Based on all the factors that matter to you when it comes to consulting and business development, how do you rank the following suppliers?» Metier OEC received 7,0 points on a scale from 1 to 10, and is therefore ahead of its competitors.