Pexip provides enterprise video conferencing technology to the government, healthcare, education, and finance sectors globally. At the beginning of 2019, Pexip merged with cloud video conferencing service provider Videxio. As part of the merger, the new Pexip went from running two separate brands and two separate websites to undergo a visual rebrand and build a new website.
“Both companies had built traditional websites in the previous year, and even though you think the bulk of the work is building a website for launch, you quickly realise that a website project is never really done,“ explains Tom Banks, Digital Marketing Manager at Pexip.
“We spent a lot of time and money building website pages and functionalities that didn’t always work as intended, or weren’t necessary. So this time around, we wanted a website design that allowed us to make changes after the website went live and we could see how people were actually using it.”