As always, we started with a workshop together with the customer, to set a solid foundation for strategy. During the strategy creation process, we worked, among other things, on target group analysis and produced a "wish list" of functions and elements the ideal website should contain. The list then serves as a basis for further work, assisting in creating a hierarchical order which ensures the points providing the most value to customers are prioritized first.
One of the goals was to simplify navigation, which was solved by a new structure/sitemap and by highlighting priority inputs in the main menu. All pages are SEO-adapted and the blog was highlighted for increased traffic as part of the structure.
In the design work, we strived to maintain a clean layout but with improvements in UX and design, where graphic elements would breathe "mobility". We also wanted to make it easier for the visitor to understand what Techstep does through a clearer overview of services and additional services. To improve the conversion rate, we worked with distinct CTAs, customized for the target group.
Since Techstep has offices in both Sweden and Norway, we enlisted the help of Avidly's Norwegian colleagues for translation and design.