Strong skills in the right place.
Julien Rouschmeyer explains that VELUX has chosen to draw on Avidly’s knowledge and skills, but that the goal in the long run is to be able to drive the project in-house.
”We would like to insource, but we are not quite there yet," he says, pointing to a central challenge with a project of this type in a global company such as VELUX Group:
“In an organization of this size, there are many interests, and it can be difficult to manage all of these when major changes are introduced. Therefore, there is a lot of work to get buy-in from the various stakeholders, so that everyone works towards a common goal,” and here too VELUX has used Avidly by adding a manager from the agency in the project's internal steering committee.