CASE

From Pilot to 36 Countries: Scaling Global Lead Generation with HubSpot

Hubs used:

Sales Hub

Professional
Marketing Hub

Professional

Facts:

Region

Europe

Business Size:

Enterprise

Service:

Marketing

Challenges

Business Overview

The VELUX Group is a Danish window manufacturer that was founded and is today an international company with a presence in more than 36 countries.

A while back, VELUX Group, was in the process of implementing a large-scale investment in lead generation with HubSpot. Avidly helped develop the overall strategy and implementation of HubSpot along with training the employees to ensure buy-in across the global organisation.

The Challenge

The goal of the project was to change the traditional product-based marketing effort to be more customer-oriented; to focus on problem-solving and answering questions that potential customers have, which should pave the way for the choice of VELUX as a supplier.

The global project of lead generation was launched following an experience of a successful pilot project in Italy.

As explained by VELUX Project Manager, Julien Rouschmeyer:

"The Italian project was promising and showed us how effective lead generation can be—and the implementation is considered one of VELUX’s most important strategic actions in marketing."

With Avidly as a partner, we get a high level of competence, and it is necessary to ensure that the project becomes successful.

Julien Rouschmeyer, Project Manager, VELUX Group

The Solution

Avidly was initially chosen to help customise VELUX's existing content, so it became more targeted to their audience and was ready to be translated and edited to the various markets around the world.

However, it was clear that there was a need for more support on the content part and advice in relation to the rollout of HubSpot and the project as a whole.

The Results

Julien says this support has proven valuable at the operational and strategic levels.

"It's about adding the right skills at the correct levels. We must avoid people making decisions without the necessary knowledge - it would only cause us problems."

He continues:

"With Avidly as a partner we get a high level of competence, and it is necessary to ensure that the project becomes successful."

From Pilot to 36 Countries: Scaling Global Lead Generation with HubSpot

Hubs used:

Facts:

Challenges

Business Overview

The Challenge

With Avidly as a partner, we get a high level of competence, and it is necessary to ensure that the project becomes successful.

The Solution

The Results

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