Skip to content

Content Marketing

Create helpful content
to close more deals

Content is a very important cornerstone in inbound and digital marketing. By creating content that answers your target audience's questions and genuinely tries to help them make a better decision, you accomplish two things: you capture their attention in their research process, and you take on the role of a trusted advisor.

And thus you have already come a long way on the road to your next sale.


...of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content.

Take a minute and think of how you are buying today, B2B buyers are googling just as much as B2C. Can you afford to miss the potential deals you can close through content marketing? 

54% of decision-makers say they spend more than one hour per week reading on reviewing thought-leadership content.

(Source: HubSpot)

Increase trust, get loyal customers and become a thought leader

Today, the majority of a buyer's journey to purchase is happening online. Before we buy something we do research online and are getting all the information we need to make the right purchase decision. If we don't feel completely sure after the research, that's when we first contact a potential vendor.

This is one of the main reasons your company's website needs to have relevant content which answers your buyer personas' most common search queries. Without this kind of content, it will be very difficult for you to meet your prospects early in their buyer's journey, something that is very important today to increase the possibility of a closed deal.

Content can also help you increase trust for your company by becoming thought leaders. By creating expert content for unknown visitors, prospects and existing customers you show them that you know what you are talking about and they will feel they can trust your knowledge.





Need a partner in content or just looking for inspiration?

At Avidly, we look at content from two perspectives. First, how it serves your customers at different stages of the buying path. And secondly, how content contributes to your goals.

That’s why the foundation of our work is a content strategy and plan, built on the organisation’s business goals to build thought-leadership, and support the desired brand image. A Content strategy defines goals, buyer personas, funnels, themes, channels, practices and of course, how we measure the success of our actions.

Based on this, we create a content plan to ensure that you will get all the content you need in place to answer your prospects' and customers' common questions. This will attract new traffic as well as support you as an expert in your field. 

There are a lot of different content formats to use and add into your content plan, depending on your goals and what you want to achieve with it. This also depends on your persona's preferences, someone is preferring educational content in form of video, blog posts or web text. Others prefer customer cases and infographics to feel inspired and engaged. This is just one of the things we can help you with when it comes to content, to sort out which kind of content your company should focus more or less on.

Our content specialists have long experience and in-depth knowledge in content strategy, planning and content production in different kinds of formats.

Newcastle University

How inbound marketing is a great way to attract students

Newcastle University went from nothing to a widespread and multi-faceted inbound marketing plan which brought in £2.25m worth of results in one year. Read the full story here.


Inbound Marketing doubled Shoes For Crew's revenue

This is the story about how we helped Shoes For Crews to dominate online, grew their reach to millions and doubled their revenue.


Great ROI and massive increased page views through inbound and content

After 12 months of inbound marketing, Metier has an income that is 7 times the investment. Read the full story here.


Global Partner of the Year - 4 years in a row

Out of the thousands of HubSpot agencies out there, we were officially named HubSpot Partner of the Year for three years in a row - 2019, 2020, 2021 and 2022. This award proves our knowledge and competence in HubSpot. 


Proven Elite HubSpot Partner

Avidly is one of only a few Elite HubSpot Agencies. This means HubSpot recognise us for our understanding of the platform and our ability to implement the best solutions for our customers.


HubSpot's Partner Directory

It's easy for us and HubSpot to say we're good at what we do, but it's important that you hear that from companies like yours too who are using our services to help them grow. You can see reviews from over 200 customers about their experiences in the HubSpot's Partner Directory.

We see that those of our contacts who have done inbound activities, like reading the blog or downloaded content, buy an average of 1,3 times. In comparison, those who have not done inbound activities buy an average of 1,08 times. In addition, 27 % of the contacts who have bought certification or courses with us in the past year have visited the blog.

Jon Arve Wålberg, Director of Online Business Development at Metier OEC

Ready to get your content strategy in place?

Need help getting started with content marketing or need a boost in your content production within your inbound marketing activities? We are happy to help you!

Get in touch for a chat about your company's challenges and goals with content and how we can help you.