Are you aiming to increase your company's online visibility? You may already have set goals for how visible you want to be. Whichever goal you’ve set, optimised content and good SEO will be the solution to get there. Here are our best tips for becoming visible online.There are several reasons why a certain page ranks higher in search results than others. These may include the relevance, quality and length of the content, how quickly your page loads and whether it's optimised for smaller screens or not.
Make Friends With Google
To become visible online and good at SEO, you need to become friends with Google and other search engines. It’s advisable to give them a lot of good content, relevant for those searching for your online solutions.
Search engines always try to find the best content to present to the person doing a search. Therefore, you must have the content that best answers the question the person has so that your website appears at the top of the search result.
8 specific tips to increase your digital visibility
Unfortunately, there are no shortcuts when it comes to climbing the search engine's first page, but fortunately, we have 8 specific steps to help you on your way to get there:
1) Produce quality content
The Internet abounds with information, correct and wrong, good and bad. If there’s something you're wondering about, it doesn’t take long before you get an answer on your mobile or desktop.
Google and other search engines always work with sorting content so that the one who searches can get the best alternative. You want your website to be the first search engines showcase to your customers? The quality of the content is more important than ever. Focus on quality rather than quantity, and both readers and search engines will fall in love with your website.
2) Relevant Inbound and Outbound Links
Get more visible online by linking to other relevant websites, preferably within the same field as your own. If other sites link back to you, this is great! The more people who read, share and link to your website, the higher you rank in search engines.
You can easily see who is linking to you now by typing in the link:
http://www.”yourdomain”.no in the search box on Google.
3) Think about what search terms your personas would have used
Imagine you are educating prospects and offering them a solution to their problems. What would a potential customer type in the search engine if he or she were to search for the solution to a problem that you could solve? Answer these questions in blog posts, preferably in the headline, to appear just when your customer needs answers. Don’t be afraid to use long-tail keywords.
4) The text should refer to the keywords you want to be visible for
Search engines are smart. If you want to become visible for a keyword, it's important that your page is actually about this – not just that you have mentioned it randomly a couple of times.
The keyword should be mentioned sometimes, but not too many times. If the word is mentioned too many times and not in a natural manner, the search engine suspects that you are trying to cheat. Are you unsure about which keywords your business should rank for? Google Adwords keyword planner can be a great tool to get to the bottom of this.
Want to learn more about what types of keywords can give you the best visibility? Read our article about the three types of keywords that will help you get to the top spots in search engines here.
5) Make sure the design is responsive
In recent years, Google has ensured that websites that are not optimised for mobile rank poorer. If you are unsure how well the website is performing on the mobile screen, you can, for example, run it in Website Grader.
There’s no reason why those who visit your website on mobile should have a worse experience than those who visit the desktop version. This affects how search engines choose to rank your website and how user-friendly the website is for your potential customers.
A responsive design automatically rearranges the content of the page automatically based on the device used. That means your website will look great – regardless of which device is being used.
6) Remove dead links from your page
Links that are dead (links that do not lead anywhere) indicate poor maintenance, which search engines don’t value. If there are dead links on the corporate website, they should be corrected or removed so that they don’t make the website's ranking in search engines worse.
7) Use social media to drive traffic to your website
Social media can help you increase traffic, improve rankings in search engines, and communicate with potential customers. You can think of social media like your billboard where you attract new prospects and entertain existing customers.
So where are your audience? Are they on Twitter, Facebook, LinkedIn, Instagram, Snapchat, or YouTube? Perhaps you reach your customers via multiple channels? Once you’ve become familiar with the company's personas, you will quickly learn which channels work best for your business.
Now that you have lots of optimised, quality content, there's only one thing left: sharing it with the world to see.
8) Get in control with Google Analytics
How do you know what you’re doing or the measures you undertake are profitable if you don’t measure the effect? Google Analytics gives you a clear insight into how visitors use your site, what sources they are coming from, and how you can get them to the website. Google Analytics also helps you analyse content and activity on social media. This gives you full control of all actions, as well as good insights into data that can be crucial to your online visibility.