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Avidly acquires Digital 22

Avidly continues its international growth by acquiring the UK-based inbound marketing specialist and HubSpot Elite Partner, Digital 22 Online Limited. The acquisition is a part of Avidly’s growth strategy and investments in new markets, growth platforms and networks. The transaction is expected to be closed in January 2022.

image-png-Dec-21-2021-05-30-21-42-AMDigital 22 is a growth marketer which develops its customers’ businesses through inbound, content and performance marketing and sales using the HubSpot technology primarily in the United Kingdom. The company employs 47 full time employees.

The acquisition will strengthen Avidly's position as a provider of sales and marketing solutions that support customers' businesses. HubSpot has named Avidly as its “Global Partner of the Year” twice in a row in the preceding two years. HubSpot is one of the world's fastest growing CRM platforms, used by over 128,000 companies worldwide in more than 120 countries.

“Over the past year, we have actively explored various growth and partnership opportunities within the Martech ecosystem. Digital 22 shares our values and vision to create impactful growth in both our customers' business and our own business. With the acquisition, we are taking the desired leap into a new market and strengthening Avidly's current position as a global leading sales and marketing partner for the world's leading marketing automation system HubSpot,” says Joakim Fagerbakk, chairman of Avidly’s Board of Directors.

The acquisition takes Avidly into an exciting direction, as an increasing part of its work will focus on digital transformations in sales and marketing, i.e. helping organizations tackle high stakes business challenges through data, creativity & technology.

“This also deepens our expertise in inbound marketing, HubSpot services, web development, social media, SEO, and sales enablement - which are fast-growing segments in our practice and critical sectors for our future success,” says CEO Jesse Maula.

Additional information:

Jesse Maula, tel. +358 40 548 0248

Avidly Plc Stock Exchange Release about the transaction