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HubSpot Email Marketing & Automation

Email marketing
the most data rich tool at your disposal

If only mail-out advertisers of days gone by knew exactly how many people bothered to open their letters.
And, not only that, exactly how many people then read their copy and took action.
And, on top of that, know precisely which person took action on which part of the mail.
Modern marketers really do take email for granted.


...of marketers have seen an increase in email engagement in the past 12 months

And it's no wonder when you look at the rich data and functionality available inside HubSpot's email marketing and automation software.

(Source: HubSpot)

A one to one conversation with your prospects

Whether it's whilst they check their inbox waiting for a meeting to start, on their phone whilst on the train or when they're looking for a distraction and your subject line is the one that piques their interest.

You're speaking to your prospective or existing customers on a personal level.

That's why email marketing is so valued.

With the right strategy in place and effective tactical execution, there's no doubt as to why email marketing is seen as one of the most powerful channels.

From timing and sender address to subject line format and preview text choice, through to email design and content layout... It's all tracked and there to analyse. Then you're ready to iterate and improve next time.

HubSpot's email functionality will allow you to:

  • Run A/B or Multivariate tests with ease
  • Get contact-level insights and tracking on email performance
  • Segment contacts to the Nth degree quickly and easily so that your emails are super-contextual and more likely to convert

And all of this amazing functionality applies to standalone and automated emails.






Unlock the power of automation as part of your inbound marketing

All of that rich data doesn't just apply to single shots and email blasts.

You can leverage the rich data set to see what your audience best responds to in terms of:

  • Subject lines
  • Sender address
  • Email format, style and structure

And make sure your automated emails are doing this for you 24/7.

No matter when somebody enters your database and meets the automation triggers, the system jumps into action.

This leaves you to focus on what actually needs to be manual - because email should be automated until it's time to optimise.

You can put your valuable time to use elsewhere instead... HubSpot will be waiting to serve up the learnings when it's report time.

And what if you had an award-winning team running your email marketing?

Newcastle University

How inbound marketing is a great way to attract students

Newcastle University went from nothing to a widespread and multi-faceted inbound marketing plan which brought in £2.25m worth of results in one year. Read the full story here.

Shoes for crews

Inbound Marketing doubled Shoes For Crew's revenue

This is the story about how we helped Shoes For Crews to dominate online, grew their reach to millions and doubled their revenue.


Great ROI and massive increased page views through inbound and content

After 12 months of inbound marketing, Metier has an income that is 7 times the investment. Read the full story here.


Global Partner of the Year - 4 years in a row

Out of the thousands of HubSpot agencies out there, we were officially named HubSpot Global Partner of the Year in 2019, 2020, 2021 and 2022.


Proven Elite HubSpot Partner

Avidly is one of only a few Elite HubSpot Agencies. This means HubSpot recognise us for our understanding of the platform and our ability to implement the best solutions for our customers.


HubSpot's Partner Directory

It's easy for us and HubSpot to say we're good at what we do, but it's important that you hear that from companies like yours too who are using our services to help them grow. You can see reviews from over 200 customers about their experiences in the HubSpot's Partner Directory.

We see that those of our contacts who have done inbound activities, like reading the blog or downloaded content, buy an average of 1,3 times. In comparison, those who have not done inbound activities buy an average of 1,08 times. In addition, 27 % of the contacts who have bought certification or courses with us in the past year have visited the blog.

Jon Arve Wålberg, Director of Online Business Development at Metier OEC

Ready to get your content strategy in place?

Need help getting started with email marketing or need a boost in your automation strategy within your wider inbound marketing activities? We are happy to help.

Get in touch for a chat about your company's challenges and goals with content and how we can help you.