HubSpot Email Marketing & Automation

A one to one conversation with your prospects

Whether it's whilst they check their inbox waiting for a meeting to start, on their phone whilst on the train or when they're looking for a distraction and your subject line is the one that piques their interest.

You're speaking to your prospective or existing customers on a personal level.

That's why email marketing is so valued.

With the right strategy in place and effective tactical execution, there's no doubt as to why email marketing is seen as one of the most powerful channels.

From timing and sender address to subject line format and preview text choice, through to email design and content layout... It's all tracked and there to analyse. Then you're ready to iterate and improve next time.

HubSpot's email functionality will allow you to:

• Run A/B or Multivariate tests with ease
• Get contact-level insights and tracking on email performance
• Segment contacts to the Nth degree quickly and easily so that your emails are super-contextual and more likely to convert

And all of this amazing functionality applies to standalone and automated emails.

Unlock the power of automation as part of your inbound marketing

All of that rich data doesn't just apply to single shots and email blasts.

You can leverage the rich data set to see what your audience best responds to in terms of:

• Subject lines
• Sender address
• Email format, style and structure

And make sure your automated emails are doing this for you 24/7.

No matter when somebody enters your database and meets the automation triggers, the system jumps into action.

This leaves you to focus on what actually needs to be manual - because email should be automated until it's time to optimise.

You can put your valuable time to use elsewhere instead... HubSpot will be waiting to serve up the learnings when it's report time.