Business overview
designfunktion is a leading German interior design and workspace consultancy that operates across multiple locations. Following a successful phase one CRM and website foundation phase with Avidly, designfunktion reached a point where performance marketing needed to evolve.
The business needed to go from simply running campaigns to operating with greater strategic depth, clearer measurement, and stronger confidence in decision-making.
Executive summary
In phase two of the partnership, Avidly supported designfunktion in maturing its performance marketing approach. The focus shifted to defining meaningful conversions aligned with business goals, building transparency, and reliable tracking in the process, while ensuring marketing investment was managed responsibly.
Through this, designfunktion gained clearer visibility into performance, more confidence in optimisation decisions, and the ability to scale their investment based on measurable outcomes.
The challenge
After we helped put the CRM and website foundations in place, there were new challenges for designfunktion to overcome.
Performance marketing activity needed to become more strategically grounded with clearer definitions of what success looked like. The team required reliable measurement and transparency across campaigns, ensuring conversions were clearly refined, aligned with real business objectives, and consistently tracked.
Just as importantly, designfunktion needed confidence that their budget was being invested where impact could be measured and that decisions to optimise or scale spend weren’t backed by instinct, but data.
The solution
Once we outlined the challenges and solutions, we supported designfunktion with a more strategic, disciplined approach to performance marketing, using Google Ads as the central channel. This included establishing clear conversion definitions aligned with business goals, implementing strong tracking, and measurement, along with creating a transparent view of campaign performance.
Close collaboration between designfunktion and Avidly was key during the test month, where we quickly reviewed and refined campaigns, tracking, and assumptions. But our support went beyond paid media, as the Avidly team proactively contributed across SEO, reporting, content, and analysis to ensure performance marketing activity sat within a broader, joined-up marketing strategy.
Rather than leaving things on autopilot, we continuously monitored and optimised to ensure campaigns were actively managed.
The results
Rather than focusing on vague metrics, the outcome of our phase two approach was a measurable increase in control, clarity, and confidence.
Through this collaboration, designfunktion gained improved transparency into campaign performance, enabling the team to make confident, clearly defined decisions, assess and analyse what was working, where to optimise, and when the time was right to increase investment.
Budget usage also became more deliberate and responsible, with spending guided by performance insight rather than assumptions. As a result, designfunktion developed the confidence to scale investment on measurable success and ongoing optimisation.
Our work also resulted in a client who was truly happy with the collaboration between Avidly and designfunktion.
"Working with Avidly helped us bring much more strategic depth and professionalism into our performance marketing. Their expertise in Google Ads, tracking, and measurement gave us clear, well-defined conversions that actually align with our business goals.
"We especially value the transparency, ongoing monitoring, and the collaborative way of working between both teams. It gives us far greater confidence in our decisions and ensures our budget is used effectively and responsibly."
Why Avidly? And what's next?
Avidly’s work with designfunktion saw us add value beyond the initial implementation by combining deep expertise across disciplines with a proactive, solution-oriented approach. It’s never about one-off delivery. Every single one of our partnerships focuses on continuous optimisation, strategic input, and helping teams make better decisions with greater confidence.
By working closely with designfunktion across performance marketing, measurement, and more, we support long-term maturity and not just short-term results.
This partnership continues with ongoing optimisation and performance development. With improved transparency and measurement now in place, designfunktion is in a great position to guide future investment decisions with confidence, using the clear insights we helped uncover to shape the next phase of performance growth.