SALES ENABLEMENT

Help more, sell less 

The balance of power between buyer and seller has changed significantly. Much of the power now sits with the buyer and that means the way sales teams approach sales needs to change. When a customer finally makes themselves known, they are usually very well prepared and well informed.

The good news, however, is that customers still want to buy from people they trust and who help them. They just don’t want to be sold to sell until the time is right. And if the sellers are not prepared, they will not be considered.

If your salespeople are to continue to be relevant and create value for customers and generate profit for the business, there is a need to update their skills and tools.

Bridge the gap between sales and marketing

Ultimately the gap between sales and marketing is a common issue in organisations everywhere. A cornerstone in the work with sales enablement is to optimize the collaboration between the two departments so that marketing can support sales in the best possible way.

HubSpot Sales and CRM is a tool there to make your whole team's lives easier. It’s not just the intelligent features, such as uncovering new prospects for you, but it will also help deliver personalised messages in an automated way. It can then score those leads meaning your team doesn't have to do that, meaning their time is better spent dealing with leads ready to be spoken to and improving their close rates more efficiently.

What will your strategy look like? 

In just a short time, your team will have a new sales strategy based on years of award-winning experience. But it’s also crafted for you, your team and your own customer’s buyer’s journey.

• We’ll go through a kick-off day, together, to review your sales plans and goals, and perform a thorough gap analysis.
• You’ll then undergo a sales content audit, an analysis of your sales funnel and the creation of buyer profiles.
• Your team will help define what constitutes marketing- and sales-qualified leads, as well as new, sharper, more successful service level agreements.
• Full HubSpot CRM is set up following best practices and years of award-winning know-how.
• Meetings, calendars and email are all properly integrated, deal pipelines are made and the right dashboards set up. Plus plenty of other bits in between.
• You’ll also have fully set up sales tools for your HubSpot package, including an intelligent pipeline, live chat, quotes and lead scoring.
• And HubSpot will be primed to score all your leads based on these agreed criteria and present them to your team.