There are four steps within the inbound marketing methodology: attract, convert, close, and...
Discover how video marketing services can help increase customers.
It is no secret that a picture or photo, can speak what thousand words cannot.
Likewise, a short one-minute video can speak what a hundred pictures cannot.
Many businesses have started to utilize video marketing. According to several market analysts and research firms, video marketing is more effective than other forms. Videos are able to entice a person more than what a photo and text can do collectively. Businesses are using video marketing for various purposes. Here are a few ways your company can be benefitted by video marketing.
The first benefit of video marketing is albeit advertising. There are many video sharing sites today which allow you to upload videos for free. With free software being available to edit videos and prepare a commercial along with the affordable renting or buying of high end digital cameras, producing videos has become a cakewalk. Producing videos is far more affordable, airing them doesn’t need one to spend a fortune by reserving prime time commercial slots on national or local television channels. Internet users watch hundreds of videos every month on video sharing sites, advertising has never been easier, affordable and more effective.
You can use video marketing to launch promotions all over the internet. You can put up a promotional video on your site, on a video sharing site, advertising sites, blogs, affiliate sites of a specific network and almost anywhere in the virtual world you can think of. Short, fifteen or thirty seconds’ videos to introduce a product or to announce an unprecedented discount go a long way for any business.
Well produced, professionally scripted and impressively delivered videos can enhance the brand value of a company. When one sees a commercial on television that is intriguing, there is an obvious impression that the company is a brand and its products or services would be better than others. The same impact can be attained with online video marketing.
Demos, Communication and Customer Service
Video marketing is not always about selling or marketing. You can produce videos to offer demos, introductions to a service or how to make the best use of a certain product. A senior management or an owner can communicate to prospective buyers or existing customers using a video placed on the website or in email. Customer service can be catered to using videos by offering troubleshooting tips, video tutorial or guidance as to what should be done if a specific problem arises.