Why HubSpot is the perfect platform for hosting your website

All businesses strive for a strong online presence — whether they know it or not. Your website serves as your brand's digital shopfront and is often the first point of contact potential customers have with you. So, first impressions count.

Choosing the right platform to host your website can ensure it looks and - most importantly - performs at its best. Thousands of options are available, but we’ll give you one guess on our favourite (hint: it’s in the title).

HubSpot emerges as a standout choice for hosting your website. In this blog, we’ll tell you why.

• It's an all-in-one solution
• The ultimate user-friendly interface
• Endless integration features
• Leverage SMART content
• The split-testing opportunities
• Amazing analytics and reporting
• And finally, your website is tied to your CRM

It's an all-in-one solution

HubSpot offers a comprehensive suite of marketing, sales and customer service tools under one roof.

When you host your website on HubSpot, you aren’t just getting a hosting platform, but you're also gaining access to a range of features designed to help you attract, engage and delight your audience throughout their journey.

HubSpot has six hubs –– Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub and Commerce Hub — all connected by HubSpot’s Smart CRM.

The ultimate user-friendly interface

Whether you're a seasoned web developer or a novice, HubSpot's user-friendly interface makes website management a breeze.

With its intuitive drag-and-drop editor, you can easily create and customise web pages without any coding knowledge. This empowers businesses to maintain and update their websites effortlessly, ensuring content stays fresh and relevant.

Endless integration features

It's common for any website hosting platform to offer different integration features, but what makes HubSpot stand out is that many of these features, like SMART content, SEO optimisation tools, split testing, analytics and form builders, come out of the box. 

With other hosts, you'll likely need plugins to add these features, which require managing and, therefore, time and money.

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Leverage SMART content

SMART content allows you to deliver a personalised experience on your website based on information you know about visitors through your CRM, such as location, device type, referral source, lifecycle stage and more.

By leveraging SMART content through features in HubSpot such as content recommendations, A/B testing, analytics tracking and content scheduling, you know the content you provide to your audience is valuable and more likely to convert. 

Personalisation is crucial in marketing to make your audience feel seen. In fact, 66% of consumers say encountering content that isn't personalised would stop them from purchasing.

Want to know more about SMART content? We've got a blog, which you can read here.

The split-testing opportunities

As a marketer, you know tests are everything. So, it's huge that HubSpot has split-testing as a standard feature.

In split testing or A/B testing, a sample audience is divided into two or more groups, with each group being shown a different version of the marketing asset being tested. 

For example, in a website split test, one group of visitors might see Version A of a webpage while another sees Version B. The performance of each version is then measured against a specific goal or metric, such as click-through rate, conversion rate or time on page.

You can even ask Hubspot to automatically roll out the winner after a given period.

Amazing analytics and reporting

Of course, it wouldn't be worth it if you couldn't access the results of all these efforts. HubSpot provides robust analytics and reporting capabilities, allowing you to track your website's performance in real-time.

From website traffic metrics to conversion rates, you can gain valuable insights into visitor behaviour and use this data to refine your marketing strategies for better results.

And finally, your website is tied to your CRM

HubSpot allows you to use the data in your HubSpot CRM to personalise your customer's journey across your website.

At the same time, your website is constantly informing your CRM as the two are intertwined.Each page viewed, CTA clicked, form submission completed...It all goes into a person's contact record.

That information is there to inform not only your future website changes but your marketing content and sales conversations once the user reaches that stage of the journey.

Looking to host your website somewhere? HubSpot is the answer – but what does it cost?

You can create a personalised and optimised website that drives results by leveraging these features.

So, if you're looking to enhance your online presence, consider hosting your website on HubSpot and unlocking the full potential of your digital marketing efforts.

There are HubSpot website options for every budget. Get a guide to how much a HubSpot website costs here: