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Creating an informational launch campaign with Inbound Marketing & HubSpot
Osstell is the global leader in implant stability measurement and osseointegration progress monitoring. With 20 years of experience their mission is to help dentists and dental surgeons worldwide provide safer, more effective and more successful implant treatments. Osstell is in Gothenburg, Sweden.
The starting point
The collaboration between Osstell and Avidly started when Osstell required support with HubSpot on an ongoing basis. During this time Osstell has been working on a new digital service for their platform OsstellConnect, called the ConsultationTool. A cloud-based solution offering a new way for clinicians to use data to enhance their dental implant treatments.
For this launch, Osstell needed assistance to reach its goal of targeting a wide range of its audience with a creative campaign about its new cloud-based solution. Osstell’s main wish for the campaign was lead generation and increased engagement and Avidly assisted in creating the campaign.
“Everyone who works at Avidly is very dedicated and goes the extra mile that many other agencies don't. They come up with ideas that you haven't thought of yourself and I am incredibly grateful for the help we have received from them.”
Hanne Nyberg, Online Marketing Manager, Osstell
What we did
Avidly assisted this campaign by working with and advising Osstell on all aspects of their inbound marketing. From brainstorming new ideas for outreach, to the execution and visibility of the data in the reporting dashboard.
Osstell has evolved their digital marketing by using HubSpot and launched a creative campaign with help from inbound marketing.