New website with improved UX and lead generation

Inbound marketing proved to be highly effective for ADDQ, a consulting company that offers services in testing, requirement and quality assurance. It was Marie Sundbom, the newly appointed marketing manager, who implemented inbound marketing into ADDQ’s marketing strategy. When she started her new role as a marketing manager, she quickly discovered there was a lack of a functioning collaboration between the marketing and sales department. She also noticed a lack of a method for measuring and following up on marketing efforts.

When Marie was doing her research on digital agencies, she fell in love with Avidly's blog, specifically the "Marketing Manager's Guide to inbound marketing". After a while, we contacted Marie and began our collaboration. Before the collaboration, ADDQ’s marketing and sales efforts were more traditional consisting of cold calls and outbound marketing campaigns.

Avidly’s responsiveness and effectiveness were crucial

The flexibility of working with an agency rather than hiring an internal resource was the reason ADDQ chose to collaborate with Avidly, a collaboration that Marie has appreciated a lot.

- I would definitely recommend Avidly to other companies. They are responsive and incredibly efficient, in addition, they are experts in inbound, she explains.

With digitalisation, buyer behaviour has changed drastically. It is important to be present, relevant and offer value. In addition to implementing inbound as a method, Avidly also helped ADDQ create buyer personas, work out a strategy for content and set goals for marketing.

Marie also wanted to emphasize the effects ADDQ gained with HubSpot:

- Inbound gives a very good insight into your marketing efforts, and what works well and what doesn’t work at all. With HubSpot, we have been able to streamline our marketing efforts by creating automatic flows and in a simple way able to analyze and measure all activities.