Kodiak Hub operates within supplier chain management and procurement, which falls within the area of ProcureTech. In conjunction with their new brand, Kodiak Hub wished to redesign and restructure an underperforming website. They therefore chose to start a collaboration with Avidly. The result was a website that highlights Kodiak Hub's new brand and their unique position in the market.
– We saw the references to other projects Avidly had carried out. It became crucial for us and has proven to be a good choice, says Malin Schmidt, founder and CEO of Kodiak Hub.
Schmidt highlights the execution and design process as particularly well-functioning and impressive. The existing website no longer met the company's needs and guidelines. Kodiak Hub has a unique position in the market and they wanted to strengthen that by going in a different direction than the rest of the industry in terms of communication.