Solar Foods

Food for a better tomorrow.

 

 

Type: Commercialization & Branding
Client: Solar Foods
Deliverables: Strategy, Brand, Creative Concepts & Design, Digital Marketing, Social Media
Solar Foods

Purest protein in the world.

Solar Foods is a Finnish food-tech startup that develops revolutionary innovations for the global food industry. With its revolutionary biotech solution Solein®, Solar Foods enables natural protein production anywhere by using air and electricity. The unique yet natural bioprocess of Solein provides a new platform technology for nutritious food ingredients, plant-based meat alternatives, or even cultured meat. And best of all, it's entirely free of agriculture and aquaculture – making it truly the purest protein in the world.

To find a suitably eye-catching story and content for its groundbreaking innovation, Solar Foods turned to Avidly. The food-tech industry is a competitive world. To reach its apex, you need to stand out. The mission was clear: to create a strong personality for the company that covers everything from its brand strategy to the brand identity, and beyond.

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Strong identity for the company.

The company brand carries the whole as a reliable research body for decision-makers, licensors and decision-makers in food companies, and the product brand is built as a solution for product development in food companies. In addition, strong personal branding serves as a backbone in risk investing for key target groups.

In the face of a complex issue, it has been particularly important to manage and build a confidential relationship with target groups. A wide variety of content has been created on digital channels, as well as a lot of content tailored to and targeting target groups for partner negotiations and pitches.

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Index Award Winner 2019

The amount of global media earned serves as proof of the effectiveness of strategic communications. Solar Foods has garnered a wide range of attention in the international media. The company has also been listed in international competitions that reward world-revolutionary innovations, the most significant of which was the Index Award last year. The Index Award is often described by the term “the Nobel Prize for design”. Solar Foods has also earned a lot of column space in the extensive international media, e.g. CNN, BBC, Nikkei, Forbes, The Guardian, Vice, World Economic Forum.

TOMORROWBOUND TOMORROWBOUND TOMORROWBOUND

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