The starting point of our cooperation was to create a completely new and effective model of marketing and sales. We constantly plan, implement and measure the effectiveness of cooperation and especially marketing and communication. Broad lines of the cooperation and monitoring of strategic goals are reviewed in the marketing group, which meets once a quarter. The practical work is done in sprint meetings, where we will go through the priorities for the next month together.
Together we’ve also been packing Värisilmä's solid expertise in new, target group centric ways. One good example of new services is the Tunnetila service.
During the four years of working together, we’ve developed Värisilmä’s marketing more coherent, measureable and digital and taken customer experience to the next level.