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System Architecture & Tech Strategy

Future proofing by planning ahead

A stitch in time saves nine. Slow and steady wins the race. Give a man a fish and feed him for a day; teach a man to fish and feed him for life.

Whatever analogy resonates with you and your team, apply it to spending the time to map out how HubSpot is going to fit into your tech stack now, tomorrow and into the future.

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By working in over 1,200 different HubSpot portals, we've seen what happens without a strategy

Wasted spend and lack of buy-in for what's become a clunky, sprawling, underused platform.

A platform only heading one way; cancellation at renewal time.

All your hard work getting buy-in and sign-off to purchase HubSpot is wasted if there isn't a proper plan to integrate it into your business fully.

Avidly HubSpot Solutions is the most experienced HubSpot Partner. We've seen time and time again what a HubSpot portal looks like months or years into life without a prior strategy in place.

Let's stop and think:

What's the current lay of the land when it comes to software in your business? What are all the tools being used across sales, marketing, operations and delivery?

And how - if at all - do they talk to each other and how does data flow around your business?

And the big question; What if you had one CRM at the centre of it all?

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Three steps to a HubSpot-based architecture and tech strategy

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01. INVESTIGATION 

It's important to dive deep into your business first. To ask questions and explore how you work, what tools you use and uncover the hidden opportunities to link with your centralised HubSpot CRM.

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02. PLANNING 

No matter how complex, there's always a way to integrate your existing and future systems with HubSpot. That's the beauty of the platform. It just needs a plan.

And our accredited tech strategists can provide.

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03. IMPLEMENT

At whatever pace is right for you, it's then time to implement the plan. It might start with one Hub or just the CRM itself being integrated with your ERP. It might first involve a data migration... But what's key is that it's methodical and designed for future success.

How your system architecture and strategy can come to life

System Architecture & Strategy

A good architect understands not just how to make something look beautiful. But a building that works. Be it a home, an office or anything else; a building that just feels right and people using it often don't even consciously recognise why.

System architecture works in just the same way.

Good architecture and strategy for your systems and technology will:

  • Assess and understand your existing tech infrastructure and ways of working
  • Look into the future of your business and find out what your medium and long-term plans are
  • Apply this knowledge against the experience of over 1,200 HubSpot projects and a close relationship with the people building the platform to devise a setup and rollout plan that's perfect for you
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HubSpot Implementation & Onboarding

A plan is one thing but you need to deliver on it correctly. Knowing what you want from HubSpot is half the battle; putting it into practice effectively takes skill and expertise.

Having an expert team Implement your HubSpot and Onboard your business will:

  • Ensure all the best practices are followed and the platform is set up for efficient working
  • The setup is in line with your ways of working and future plans
  • Make sure your team knows how to use the tool properly
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Ongoing HubSpot Support

Expert HubSpot help doesn't have to stop at the strategising and deployment stage. In fact, it shouldn't.

The platform is always growing and changing, just as is your business. With full support available, you can be sure your HubSpot efforts are maximised in all the following areas:

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Revival Beds

How we modernised the entire sales process of Revival Beds using HubSpot

With the installation of HubSpot, Revival Beds was enhancing its marketing efforts. In order to handle the inevitable increase in leads, the whole sales side was being fully digitised and modernised too. The solution was to fully utilise the Sales Hub in order to get the most benefit out of using HubSpot Marketing.

B&B Press

Enabling B&B Press to sell better has grown their revenue from £3.8m to £5m

By using the CRM and reporting tools, we created visibility and easy-to-reach data for the B&B Press sales team. This helped the team see precisely where leads were at in the Buyer’s Journey so they knew when the time was right to try and close the deal.

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Global Partner of the Year - 4 years in a row

Out of the thousands of HubSpot agencies out there, we were officially named HubSpot Global Partner of the Year in 2019, 2020, 2021 and 2022.

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Proven Elite HubSpot Partner

Avidly is one of only a few Elite HubSpot Agencies. This means HubSpot recognise us for our understanding of the platform and our ability to implement the best solutions for our customers.

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HubSpot's Partner Directory

It's easy for us and HubSpot to say we're good at what we do, but it's important that you hear that from companies like yours too who are using our services to help them grow. You can see reviews from over 200 customers about their experiences in the HubSpot's Partner Directory.

This is what one of our customers says about us:

“Under the old system I knew we’d had say 400 leads, but I didn’t know anything else. But, with HubSpot, me and the team can now see how many brochures have been requested, how many product samples, which products people are interested in and more.”

Adrian Leary, Marketing Manager, Revival Beds

Would you like support from an award-winning and accredited HubSpot expert?

Book a chat with Ranya at a time that suits you and you can make sure HubSpot fits perfectly into your technology stack...

 

HubSpot ROI Calculator

 

FAQs for the HubSpot ROI Calculator

 

How does HubSpot obtain the customer data used in the ROI calculator?

HubSpot collects data as customers interact with them via their websites or use HubSpot’s subscription services. What they collect, how they use the information they collect, how they share that information, and how customers can manage their information are all described in their Privacy Policy.

What types of customer data are used in the ROI calculator?

The data utilized in the ROI calculator falls into two categories:

HubSpot collects Personal Data from customers when they submit web forms or interact with our websites, for example subscribing to a HubSpot blog, signing up for a webinar, or requesting customer support. HubSpot also collects Personal Data when customers sign-up for a HubSpot account, create or modify user information, set preferences, or provide any other related information to access or utilize our Subscription Service. 

Usage data includes metrics and information regarding customers’ use and interaction with the Subscription Service such as what product features they use the most, when an object (like a ticket) is created and closed, and how often certain features (like workflows) are triggered in their account.

To ensure HubSpot maintains the privacy of their customers’ data, they use anonymization to remove or modify personally identifiable information, so that data cannot be associated with any one individual. HubSpot employs three standard anonymization techniques to customer outcomes data: attribute suppression, generalization and aggregation.

Which HubSpot customers are included in the data used in the ROI calculator?

The data used in this calculator is based on aggregated data from HubSpot customers globally who owned Marketing or Sales Hub Professional or Enterprise for at least 12 months between January 2019 and April 2022. 

In order to be included, the sample for each metric Marketing Hub customers also met the following criteria:

  • Website traffic - must have installed the HubSpot tracking code on website.
  • Marketing leads - must have activated the forms feature.
  • Website conversion rate - must have installed the HubSpot tracking code on website and activated the forms feature.

Sample sizes for each region and industry cohort and metric vary.  But, in order to ensure data privacy and accuracy, HubSpot does not share aggregated data from customer cohorts with sample sizes that do not reach their established cohort size threshold. In these cases, they default to the use of the global value for that metric.

How is the average improvement for each metric determined?

The average improvement for each metric reflects customer performance 12 months post-purchase compared to the average set in the first month after purchasing Marketing Hub or Sales Hub.

The exception is web-conversion rate in which customer performance 12 months post-purchase is compared to the average set in the first three months post-purchase.

HubSpot believes it is critically important to ensure the average improvement values used in this calculator reflect the experience of HubSpot’s customers as accurately as possible. Therefore, before analyzing customer’s data, they screen the data to check for errors, missing data and data distribution. They also employ statistical techniques to identify outliers and clean data so that unusual values do not distort monthly averages. In the case of highly skewed distributions, they use the median value as opposed to the mean because medians are found to be the best measure of central tendency in the case of skewed data.

What does HubSpot (or the partner) do with the data I enter in the calculator?

If cookies are enabled, HubSpot locally stores your selected:

  • Industry
  • Currency
  • Region

These items are cleared whenever you clear your cookies, and are scoped to the current browser being used (e.g., you can’t pick up in Safari where you left off in Chrome).  These properties are not being used to identify you in any way. HubSpot only uses these fields to provide you results based on data that best aligns to you (i.e., your industry or region) and presented in your currency. Everything else you enter into the calculator is saved in-memory while you are interacting with the app. Any data not listed above is cleared as soon as you close your tab/browser window. For more information on how HubSpot uses cookies, please refer to their Cookie Policy.

Avidly's privacy policy can be found here.

Am I guaranteed to see the results I obtain from this calculator?

The data used in this calculator is based on aggregated data from many thousands of HubSpot customers globally.

Please keep in mind that results for individual businesses, including your own as well as HubSpot’s, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Therefore, we (and HubSpot) cannot guarantee you will see the exact results you obtain from the ROI Calculator if you purchase Marketing Hub or Sales Hub.