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Make Your Site More Visible: 5 Ways To Boost Your Audience

2 mins read

Finding ways to boost your audience isn’t too hard, it’s all about your battle strategy. Looking for ways to boost your audience? Then you’ve found the right place. Increasing the volume of traffic to your website can seem like an unending battle at times, that’s why we’ve put together some of the best ways to boost your audience numbers and make your site more visible.

illustrated laptop and magnifying glass

1. Personalise and clarify your brand

People will naturally engage with a brand they can relate to.

If you’ve started a new business, it’s beneficial to do some research on your target market. Ask them what they think of your brand. Do they find your brand engaging? Have a look at your potential competitors and see how they market their businesses.

Your brand can’t be confusing, it needs to have a clear mission statement people can understand and relate to. By creating a brand that people can engage with, you can help boost your audience.

Brands that are engaging are memorable! 

The Result:
64% of people cite shared values as the main reason they have a relationship with a brand.

2. Be active on social media to make your message shareable

By actually being 'social' on social media you can boost your audience.

Most businesses use social media to promote their products and services. By creating daily messages, your customers will likely see them but they might not engage with them.

Social media is only beneficial if people are are engaging with your posts or visiting your site. Here is what you can do to boost your audience via social media:

  • Engage with other people
  • Answer queries and give helpful advice
  • Share insights about the industry
  • Post useful content
  • Give special offers
  • Be fun and sociable

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The Result:
74% of consumers rely on social media to influence their purchasing decisions.

You can see for yourself how successful brands succeed on social media. Note how they talk and engage with their customers. On social media, your business isn’t just a business, it’s a living, breathing personality that customers should be able to interact with.

If people like the way you speak and what you share, they will likely keep an eye on what you say in future and visit your site.

3. SEO

Although you’re probably looking for fast ways to boost the number of visitors to your site, SEO is a long term investment that will keep audiences coming to your site for longer.

Search Engine Optimization is the process of increasing the visibility of your website on search engines. SEO helps search engines, like Google, to understand what your site is about.

When people make a search online, the search engines bring up the most relevant websites. You might be using the right keywords but if your site uses duplicate content, your meta tags won’t be read properly and if there are technical errors, it’s unlikely Google will let you see the bright lights of page one.

With SEO, your website can rank higher for common search terms people are looking for, so your audience can naturally find your site.

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4. PPC

Whilst with SEO it can take time for your site’s pages to increase in rankings, with paid advertising you can get more immediate results. PPC can get your website seen by people who are looking for a business like yours.

What’s great about PPC is you can spend as much or as little as you like. Paid advertising directs people straight to your site.

5. Have excellent content

How often do you go on Google to find an answer to a question? Today, more people rely on the internet for answers to their problems and there is on average over 3 billion Google searches each day. If your website answers frequently asked questions in the form of helpful and excellent content, it’s more likely people will return to your website directly to get the answers instead of going elsewhere.

If you’re considering optimising your website for search engines, then it’s good to know that engines like Google love original and relevant content. It can help boost your rankings in search and help boost your audience.

Illustrated two versions of download the ebook

Finding ways to boost your audience isn’t too hard, it’s all about your battle strategy. Look at successful businesses and make notes about their marketing strategies, learn from them and see how they can be adapted for your business. Every business is different so you need to create a strategy that will benefit your company and engage with your audience.

 Looking for more marketing tips?