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Paid Media Podcast Ep07 - PPC Upskilling - Yourself & Your Team

Following on from last week's episode, Digital 22 PPC pros, Chris and Christian, discuss how to progress your career in paid media β€” and the wider knowledge of your team, if you're a business owner. 

So, if you're looking to invest in your paid advertising career regardless of what level you're at, this episode is for you. The guys run through the certifications you should gain courses to complete and much more. Hit play below to hear their insights.


Get a flavour for PPC

Want to dip your toes in PPC or gain more clarity in completing day-to-day tasks? Do this...

  • Get your basic certifications, including Google AdsLinkedIn ads and Microsoft ads  πŸ“š
  • Get up to speed with HubSpot level marketing, completing relevant courses on HubSpot's Academy πŸŽ“
  • Listen to podcasts β€” but, hey now, don't stray too far from our PPC episodes 🎧


Dig deeper into PPC

Already pretty familiar with beginner PPC content? Take it a step further. Or, as a business owner, find solutions for several people to develop at any one time...

  • Explore paid-for Udemy courses β€” but watch out for recurring direct debits! πŸ’°
  • Explore a more holistic Talent Management Learn System (LMS) to upskill your company team with multiple logins (or find a business with this type of support if you aren't a company owner) πŸ–₯️
  • Go further than PPC knowledge, learn about accessory practices like SEO πŸ”
  • Go for gold with a Digital Marketing Institute course πŸ₯‡  
  • Get engaged with the other specialists in your team to see what they're doing and how it can help you πŸ§‘β€πŸ€β€πŸ§‘


Become a PPC Pro

Wherever you are in your PPC journey, Chris and Christian are here to help. Tune in, week in, week out, to keep updated on everything PPC from back-to-basics topics like this and more mind-bending specialist content. We've got it all (and more on the way) in our Paid Media Podcast playlist.