Raute made a strategic decision to revamp their digital visibility and overhaul their online service. Avidly designed the concept and user experience for the new raute.com. Our team of experts integrated branding, design, usability and functionality serving customers, prospects and Raute's own staff globally.
The most significant undertaking in the digital revamp process was content production. The highly technical engineering content required a lot of deep knowledge and learning from content producers on the subject of Raute and their wood processing technologies. Most of the content was produced in close collaboration with Raute and several of their content production partners.
The content production for both the website and campaigns included presenting Raute as a company, technical product and service descriptions, image production and graphic design of 3D images, infographics, icon design and product and line brochures. We wrote whitepapers, expert articles, and produced videos and animations. All this and a little more in just one year. Most of the content was brand new, replacing the old material.