Case

Raute Strengthens Global Growth with Digital Experience Overhaul

Raute, a global leader in plywood and LVL production technology, needed to modernise its digital presence and improve how technical content supported sales. With Avidly’s website redesign, marketing automation, and content-rich strategy, Raute achieved a stronger global footprint and laid the foundation for long-term growth.

About Raute

Raute is a global market leader in the plywood and LVL production technologies. Avidly was Raute's partner in making a digital experience leap in marketing automation and building the foundation for the company's success for the next decades to come.

Starting point

A sturdy leap in digital experience

Raute made a strategic decision to revamp their digital visibility and overhaul their online service. Avidly designed the concept and user experience for the new raute.com. Our team of experts integrated branding, design, usability and functionality serving customers, prospects and Raute's own staff globally.

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“Digitalisation has reshaped sales and marketing structures, including in traditional industries. For us, marketing communications data provides opportunities to develop our sales.”

Päivi Talonen, CMO

What we did

A lot of focus on content

The most significant undertaking in the digital revamp process was content production. The highly technical engineering content required a lot of deep knowledge and learning from content producers on the subject of Raute and their wood processing technologies.

Most of the content was produced in close collaboration with Raute and several of their content production partners.

The content production for both the website and campaigns included presenting Raute as a company, technical product and service descriptions, image production and graphic design of 3D images, infographics, icon design and product and line brochures.

We wrote whitepapers, expert articles, and produced videos and animations. All this and a little more in just one year. Most of the content was brand new, replacing the old material.

The Results

Raute operates globally and it was crucial for them to find partners for specific markets around the world through Avidly’s global agency network AMIN.

We helped Raute make a digital leap while delivering on the requirements of the engineering industry. Today, Raute's digital footprint is stronger than ever.