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Making wood the building block of tomorrow’s economy
A sturdy leap in digital experience
Raute made a strategic decision to revamp their digital visibility and overhaul their online service. Avidly designed the concept and user experience for the new raute.com. Our team of experts integrated branding, design, usability and functionality serving customers, prospects and Raute's own staff globally.
“Digitalisation has reshaped sales and marketing structures, including in traditional industries. For us, marketing communications data provides opportunities to develop our sales.”
Päivi Talonen, CMO
What we did
A lot of focus on content
The most significant undertaking in the digital revamp process was content production. The highly technical engineering content required a lot of deep knowledge and learning from content producers on the subject of Raute and their wood processing technologies.
Most of the content was produced in close collaboration with Raute and several of their content production partners.
The content production for both the website and campaigns included presenting Raute as a company, technical product and service descriptions, image production and graphic design of 3D images, infographics, icon design and product and line brochures.
We wrote whitepapers, expert articles, and produced videos and animations. All this and a little more in just one year. Most of the content was brand new, replacing the old material.
Raute operates globally and it was crucial for them to find partners for specific markets around the world through Avidly’s global agency network AMIN.
We helped Raute make a digital leap while delivering on the requirements of the engineering industry. Today, Raute's digital footprint is stronger than ever.