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Rooted in growth
Versowood is Finland's largest private producer of sawn timber and further processed goods. As a Finnish family company, Versowood is a caring log buyer, listening to the needs of the forest owner and customer.
The goal of the collaboration with Avidly was to brighten Versowood’s brand identity to honour the company’s history while turning its sights firmly into the future.
Our vision of a renewed brand
The starting point of our cooperation was to refresh and modernize Versowood’s image. This included everything from refining communications, re-defining key target groups, highlighting the company’s competitive advantages, and unifying its marketing actions.
In close cooperation with the customer, we made a comprehensive brand renewal, containing a new visual identity, brand story, key messages, tone of voice, brand imagery, and an umbrella-level advertising concept. On top of that, we created a new font for Versowood, titled VersoSans.
With a renewed brand, Versowood firmly planted its position as a determined and responsible Finnish family business that boldly gazes into tomorrow by creating a future out of wood. Versowood invites people to realize new wood-based possibilities and proves why this renewable raw material is the solution for building a better future: from food packaging to textiles and energy – along with a wide variety of other industries.
In a world with an increasing need for sustainable innovations, Versowood stands as a vanguard that delivers tomorrow’s wood-based solutions for today.
What we did
A tomorrowbound brand image
Based on the brand renewal, Avidly performed an extensive marketing cooperation with Versowood to implement and strengthen the company’s brand to different target groups.
Avidly designed, both image-oriented and tactical ad campaigns, product packaging, branded facilities, social media releases, ad templates, a visual look for a stakeholder magazine, along with vehicle wrapping for the company’s cars and trucks.
With Versowood, the core ingredient for our cooperation from the very beginning has been rooted in mutual trust and close dialogue, which has made this shared teamwork as fun and meaningful aswell as being thoroughly effective.