“The website is the most important touchpoint in our business”
Learningbank, who builds, implements, and advises on digital learning, has been pleased with their WordPress website for many years. They chose WordPress as their Content Management System because it was fairly easy to manage and develop. As Learningbank’s business and marketing team expanded, and more people were working on the website, they ended up in a situation where the website ran off in all directions.
“We are spending a huge amount of money on directing people to our website because it is the most important touchpoint in our business. As potential customers seek information about us on the website, it has to perform 100 percent, but we had ended up with a less streamlined design than what we needed,” says John Risør Hansen, VP of Marketing, Learningbank.
“WordPress is made up of many different plugins that can affect and even destroy other elements on the website if not maintained properly. That is why we spent about 20 hours a month on updates, bugs, and various changes to the website,” he explains and continues:
“At the same time, the WordPress website became very slow and our page speed dropped. It counteracted our chances of gaining a high rank on search engines. Although we could optimize the website, there were some clear limitations - unless you choose a custom solution, which we decided shouldn’t be WordPress.”