CRM for the sales department

Your sales reps best friend, not enemy.

It's rare that we come across CSOs that have the immediate response that they love their CRM system. The response is that it is barely used. But why is this?

We often see that there are some issues with the understanding of a CRM and the line between myths and facts are thin or even blurred out. Check out our video to see if we can confirm or bust any of these myths or facts.

• The sales team doesn't use the CRM right, or at all
• The data in the CRM system can’t be trusted
• Using a CRM system is time-consuming
• People fear to adopt new technology

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